The behavioral startup
A step-by-step method to turn your ideas into successful products.
This book presents an easy-to-follow methodology for creating products and services based on user behavior. It's a no-fluff, straight-to-the-point approach to shape user engagement.
Through simple questions and step-by-step models, you'll learn to turn your ideas into an MVP (Minimum Viable Product)—a product that can stand on its own. The methodology guides you to define key behaviors, identify barriers, formulate features that help surmount these barriers, and establish metrics to verify progress.
Each model builds upon the previous one, like constructing a building from its foundation up, helping you design products with clear intent and purpose. No previous experience in product development required